Cookie Policy

GSMED SAS – www.gsmedimaging.com
NIT: 900.643.733
Contact email: info@gsmedimaging.com
Last update: May 2025

1. Introduction

In GSMED SAS (hereinafter “GSMED”), we use cookies and similar technologies to ensure the proper functioning of the website www.gsmedimaging.com , improve your user experience, and optimize our marketing and analytics efforts.

This policy explains What are cookies , how do we use them? What type of cookies do we implement , how can you manage them, and what rights you have regarding the use of your data associated with these technologies.

2. What are cookies?

Cookies are small text files that websites place on the user's device (computer, tablet, mobile phone) when browsing. These allow store and retrieve information about browsing habits or device configuration, and are used to recognize the user, keep the session active, display personalized content, among other things.

We also use similar technologies such as pixels, tags, identifiers, and local storage , which function in a comparable manner.

3. Purposes of the use of cookies

We use cookies for different purposes:

  • Essential site functionality (login, shopping cart, security)
  • User preferences (language, region, products viewed)
  • Web measurement and analytics (traffic, visit times, clicks)
  • Performance and usability optimization
  • Personalized advertising and remarketing on social media and search engines
  • A/B testing to improve the design and experience

4. Types of cookies used

a) According to their ownership:

  • First-party cookies : Sent and managed directly by GSMED.
  • Third-party cookies : Placed by external services (e.g., Google, Meta, Hotjar, LinkedIn).

b) According to their purpose:

Cookie type Purpose Examples
Strictly necessary Essential for navigation and use of basic functions. Session management, security
Preferences or functionality Remember custom settings. Language, location, preferences
Analysis or performance Collect anonymous data on user behavior. Google Analytics, Hotjar
Marketing or advertising Display personalized ads and measure their effectiveness. Google Ads, Meta Pixel, LinkedIn Ads

5. Cookie duration

Cookies can be:

  • Session: They are automatically deleted when you close the browser.
  • Persistent: They remain on your device for a certain period, even after you close the browser.

6. Legal basis for the use of cookies

The legal basis for the use of non-essential cookies is your Explicit consent . We only install analytics, advertising, or additional functionality cookies if you have given your prior authorization.

Essential cookies do not require consent, as they are necessary for the proper functioning of the site.

7. Cookie Consent and Management

When you enter our website for the first time, you will see a cookie consent banner , where you can:

  • Accept all cookies
  • Configure preferences based on cookie type
  • Reject non-essential cookies

You can modify or revoke your consent at any time via the “ Cookie settings ” link available in the website footer.

You can also disable them from your browser settings (see section 10).

8. Third-party cookies

We use third-party tools that install their own cookies. These include:

  • Google Analytics : for traffic analysis and user behavior.
  • Google Ads / Meta Ads / LinkedIn Ads / TikTok Ads – for remarketing campaigns.
  • YouTube / Vimeo : for playback of audiovisual content.
  • Hotjar : for heat maps and session recording (usability).

These companies may operate outside your country and have their own cookie and privacy policies. We recommend that you consult them directly.

9. International Transfers

Some third-party cookies may involve the transfer of your data to countries outside your jurisdiction , including the USA, which may not have the same level of data protection.

In these cases, GSMED SAS Take reasonable steps to ensure that suppliers implement adequate safeguards, such as standard contractual clauses approved by regulatory authorities or international certifications (e.g., Privacy Shield, if applicable).

10. How can you disable or delete cookies?

You can manage cookies through your browser. Below are direct links to the official guides:

Additionally, you can install extensions such as:

  • Ghostery
  • uBlock Origin
  • Privacy Badger

You can also visit:

11. Changes to the cookie policy

This policy may be modified at any time to adapt to legal, technological, or functional changes. We will notify you via the website if there is a significant change.

The updated version will always be available at this URL.

12. Contact

For questions, requests or to exercise your rights regarding the use of cookies, you can write to us at:
📧 info@gsmedimaging.com
🏢 GSMED SAS – NIT 900.643.733